SEO Des Moines Iowa

Best Des Moines SEO agency for all types of businesses!

Search engine optimization (SEO) is a specialized research driven process of analyzing and editing your website in order to increase its ranking in major search engines. Nowadays most people use the internet to look for information, product or service. As such, there is no greater investment than search engine optimization for your website. it works by targeting strategic key phrases that most audience use when searching for a product, service or information online. It will help your website to be easily found both regionally and globally by individuals who are seeking precisely what you are offering. Below are main benefits of search engine optimization.

1. Increased traffic.

One of the main benefits of SEO is that is helps to increase traffic in your website. The main goal of SEO is ensure that your website link always appear on the first page of major search engines. A recent research conducted by Google showed that most visitors usually click on first three links that comes first on search results. Very few take the initiative of going to the next page. By optimizing your site, you will realize that there is increased traffic, a factor that will increase your profit margin. SEO also creates relevant keyword title tags and Meta descriptions that normally show up in result pages. Having a SEO optimized descriptions and tags will increase click rate, a factor that will increase traffic in your website.

2. Helps to create better and user friendly websites.

SEO will also help you have a more user friendly website which will be faster when it comes to loading and easy to navigate. Contrary to what many people think, SEO is not just about search engines, it also focuses on the user. When your users are happy, search engines are also happy. That is why SEO techniques also focuses on improving user experience so as to create a number of short term and long term benefits.

3. It assists in growth and attracting new customers.

A recent study conducted by an independent institution revealed that businesses that have website grow twice as fast as business that don’t have website at all. SEO will improve the ranking of your website in result pages thus enabling it to attract more customers, a factor that will make your business grow faster.

4. Help you achieve better conversion rates.

A website that is SEO optimized not only loads fast, it is also easy to use and compatible with mobile and tablets. All this factors combined will lead to better conversion rate meaning that visitors coming to your website are more likely to subscribe and become loyal customers.

5. Cost effective marketing.

SEO is actually one of the most cost effective marketing strategies in the market today because it usually targets audience who are seriously searching for services that you are offering. The inbound nature of SEO will help you save lot of money when compared to outbound strategies such as cold calling. Although cold calling is also an effective marketing strategy, it will generate leads that will cost you 61% more than leads that will be generated by inbound marketing strategy like SEO and since search engine optimization usually target visitors who are seriously looking for services or products that you are offering the traffic that results from search engine optimization is more valid than other marketing strategies.