Des Moines Web Design and Development

The #1 rated web design and development company in Des Moines and Central Iowa!

If you have an online presence, then you know that among the most vital features for you to have is a functional and well laid out website. To get the most out of it, you will need to have it tweaked every once in a while to ensure that you have the best possible lay out and also give your users the best possible experience. Just like the world of fashion, trends are easily over taken in web design and keeping a float with what is recent will not only make it easier for people to reach and you to conduct your business, but it also makes your website more appealing and more updated. Here are some of the latest trends that would do give your website a makeover.

Long scrolling.

Remember those days where you had to scroll to the bottom of the page and then back up so that you could click on another tab? Those are bygone. Now you have sites that have a long scrolling feature where all the contents of the websites are put on one long page and all you have to do is keep scrolling down. It takes a shorter time for users to find what they are looking for, is time efficient and above all, it gives the user a better chance to understand the website better as they scroll away.

Mobile first approach.

Statistics show that more people are accessing the internet using their smartphone devices than they are on the computers. As a result, if you are looking to own a website, it is a smart move to make sure that you have a site that is tailored for the mobile users first. You have better chances there. After you have fully satisfied the needs of the mobile users with a responsive and stunning website design, then you can move on to create a desktop or computer version of it.

Ghost buttons.

Web designers and web owners have always been at loggerheads when it comes to the aesthetic appeal of the site. While the owners want a site that is simple to use and has plenty of functionalities, designers have to include lots of buttons that have so many colors to distinguish them which makes the end product look too busy and confusing. However, with ghost buttons, this will not be a problem anymore. These are tabs or buttons that are transparent and usually outlined in a thin line. They give the website the functionality it needs while keeping a clean, simpler aesthetic.

Imagery web design.

Having a solid color in the background has been around for too long. For those that might not be up to date yet, it is still a trend that is being used. Imagery web design where large background images are being used instead of the solid colors is the next phase. It allows the website to have a more personal touch without having to incorporate a lot of details and even better is the fact that it is better to stare at an image than one solid color.

Seeing the latest website design trends that are available, it is easy to see how some could change the browsing experience of your users and above all ensure that you have the best out of your website. These are just but a few of the new introductions. The list is larger but these are the ones that can make the largest difference and impact.

SEO Des Moines Iowa

Best Des Moines SEO agency for all types of businesses!

Search engine optimization (SEO) is a specialized research driven process of analyzing and editing your website in order to increase its ranking in major search engines. Nowadays most people use the internet to look for information, product or service. As such, there is no greater investment than search engine optimization for your website. it works by targeting strategic key phrases that most audience use when searching for a product, service or information online. It will help your website to be easily found both regionally and globally by individuals who are seeking precisely what you are offering. Below are main benefits of search engine optimization.

1. Increased traffic.

One of the main benefits of SEO is that is helps to increase traffic in your website. The main goal of SEO is ensure that your website link always appear on the first page of major search engines. A recent research conducted by Google showed that most visitors usually click on first three links that comes first on search results. Very few take the initiative of going to the next page. By optimizing your site, you will realize that there is increased traffic, a factor that will increase your profit margin. SEO also creates relevant keyword title tags and Meta descriptions that normally show up in result pages. Having a SEO optimized descriptions and tags will increase click rate, a factor that will increase traffic in your website.

2. Helps to create better and user friendly websites.

SEO will also help you have a more user friendly website which will be faster when it comes to loading and easy to navigate. Contrary to what many people think, SEO is not just about search engines, it also focuses on the user. When your users are happy, search engines are also happy. That is why SEO techniques also focuses on improving user experience so as to create a number of short term and long term benefits.

3. It assists in growth and attracting new customers.

A recent study conducted by an independent institution revealed that businesses that have website grow twice as fast as business that don’t have website at all. SEO will improve the ranking of your website in result pages thus enabling it to attract more customers, a factor that will make your business grow faster.

4. Help you achieve better conversion rates.

A website that is SEO optimized not only loads fast, it is also easy to use and compatible with mobile and tablets. All this factors combined will lead to better conversion rate meaning that visitors coming to your website are more likely to subscribe and become loyal customers.

5. Cost effective marketing.

SEO is actually one of the most cost effective marketing strategies in the market today because it usually targets audience who are seriously searching for services that you are offering. The inbound nature of SEO will help you save lot of money when compared to outbound strategies such as cold calling. Although cold calling is also an effective marketing strategy, it will generate leads that will cost you 61% more than leads that will be generated by inbound marketing strategy like SEO and since search engine optimization usually target visitors who are seriously looking for services or products that you are offering the traffic that results from search engine optimization is more valid than other marketing strategies.

Iowa Business Logos and Branding

Experienced with logo design and business branding for many Iowa companies.

Companies are defined by the uniqueness of their logos. Recognition of the company is represented by the kind of the logo design they have. Most companies worldwide have adopted the use of logos to create a strong relationship between the client and the company. For one to thrive in the competitive market of business one has to adopt a well choreographed logo design. The best logo speaks more than images and words but goes ahead to give an underlined story concerning the company; the stand of the company, what the company does, and who is the company.

Logos play an important role of communicating important business ideas and concepts through brand differentiation. Designing a company logo is not a one man affair but rather pulling of resources to design a logo that is trendy in the world of business. Below are some of the insights on how to choose a professional logo design company:

1. Conduct Complete Research

Before commencing anything it is sober to start with having a selection on the best professional logo design company. This is achieved through the conduct of a market research to find out the best companies that can offer logo designing. Come up with a list of companies so as to sort the best and conduct a market research as to their professionalism and conduct of service. To get the best tailor made logo company ensure you evaluate logo design galleries and whether their designs meets your needs.

2. Decide On a Budget

Having the best design company means having a company that has fair prices on their logos. Make your own comparison through the online gallery to find out the best logo and their prices respectively. To avoid the burden of financial crisis it is prudent to make that decision on logos that suits your needs and meet your market budget. Compare your set budget and the demands of the logo design company. Cheap can be luring to something do not meet the set standards thus it’s wise to make sure your budget is a reflection of what is in the market.

3. Discuss the Deadlines In Details

Once done with choosing the best company and deciding on the best price that meet the budget, it’s a point of concern to get the insights as to the deadlines that you need the logo delivered. Talk with the company to arrive to consensus as to the intended needed date of the logo. Once you have set your deadline inform the designer company.

4. Take an Insight of the Design Process

Once you have finalized everything and having handed over the logo designing project to the desired company of choice, it is of relevancy to entice yourself on the designing process. Come up with as many questions as possible concerning the logo text, image and the presentation of the logo. The question will give you an overview of what is expected and how the logo end result will appear. The logo design is arrive at depending on the business needs and some changes can be effected upon request.

These are the four ways on how to choose a professional logo design company that will suits your business needs.

Digital Marketing Des Moines

The top social media and digital marketing company in Des Moines!

Having a well designed website is not enough to grow your business as you will need to get traffic to your site. The most effective way to get more traffic for your online business is to undertake digital marketing. Digital marketing entails the various methods that an online business employs to get more traffic which they can be easily convert into sales or leads. Some of the most effective digital marketing strategies include;

Content Marketing

Content marketing is a digital marketing strategy that aims to build a site into an authority site in a particular field by use of content. With content marketing, your readers will trust your content as it is valuable and may end up sharing or linking to it. With content marketing, you will not only build your site into a brand, but will also get more traffic while building your authorship credentials.

The most effective way to undertake content marketing is to regularly create high quality content and post some to your site and others as guest posts to several sites in your niche. Ensure you have a short bio about yourself in every post and interact with readers by answering their questions and providing clarifications where needed.

Search Engine Optimization

SEO entails implementing ethical and legal strategies that will give your site a higher ranking in search engines. Having a higher rank in search engines is very important as over 90% of all online searches are done via search engines.

Having a higher rank in SERP for related searches will get your business more organic and targeted traffic that you can easily convert. For effective SEO, it is important to partner with a reputable and professional SEO firm. Some of the effective SEO strategies that your SEO agency will implement to give you a higher rating include

· Link building
· Web structure optimization
· Content creation

Social Media Marketing

Social media is essential in digital marketing as it provides a platform to acquire new audiences and generate traffic to your site. With millions of internet user’s accessing social media sites, your business can use social media to build brand awareness and provide online visibility to your site. With social media, you will have the opportunity to interact with your audience and be able to convert them in to loyal customers. Additionally, social media will play a crucial part in providing your business valuable feedback.

Today social media is very important and any online marketer must use their social media pages effectively so as to reap its benefits. Search engines like Google use social media sites to discover and index new content, as a form of link building using social signals and as a way to determine the authority of a page.

PPC Advertising

PPC advertising is a digital marketing strategy that entails the use of ads to promote your webpage. Use of PPC ads will make your online business available in numerous online platforms and that will provide you with brand visibility. In addition, you will be able to identify the keyword most people click and incorporate them in your content. PPC is a good way for new online businesses to generate online visibility and traffic as you will only pay for traffic you get.